Nike’s sponsorship of global basketball, particularly their efforts in fostering the sport’s growth in China, has been extensively documented. Notably, they’ve focused on supporting the mainland’s prominent courts and streetball tournaments, such as the one held at Dongdan at the onset of every summer. Last year saw the debut of the Jordan Dongdan collection, featuring releases paying tribute to these courts. The 2023 edition showcased three silhouettes: the Air Jordan 5 Low, Jordan 6 Low, and Jordan 37. Expanding beyond Michael Jordan’s signature shoes for 2024, this year’s collection introduces the Jordan Spizike Low, Jordan Tatum 2, and Jordan Stadium 90.
All three shoes in the collection share a vibrant palette of teal, “Indigo Burst” purple, and magenta. The inspiration for the latter shade is clear, drawn from the rosy hue of the playing surface. While official connections are yet to be confirmed, it’s likely that the cooler hues are influenced by the urban landscape surrounding the courts, as Dongdan is situated in the heart of Beijing.
The Jordan Spizike Low and Stadium 90 subtly incorporate this palette, applying rainbow gradients to predominantly white designs. In contrast, the Jordan Tatum 2 fully embraces the vibrant motif, featuring a deep purple covering from heel to toe in a heatmap-like arrangement. Despite visual distinctions, all three shoes are unified by embroidered details, including alternating Jumpman/Nike Air branding and embroidered Hanzi type.
Based on last year’s release schedule, the ” Jordan Dongdan” collection can be expected sometime between June and August. Detailed images are available for viewing ahead.
